Our Vision

VISION

To be a potent force in empowering Indigenous Peoples through sustainable economic opportunities, while preserving heritage and championing environmental protection.

MISSION

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GOALS

To make indigenous Filipino fashion a globally recognized artisanal category, empowering 10,000 Indigenous artisans with sustainable livelihoods while setting the standard for ethical and environmentally responsible fashion worldwide by 2035.

 

CORE VALUES

1. Excellence & Global Impact

We balance financial success with social and environmental responsibility, ensuring long-term, meaningful impact for the communities we serve.

2. Empowerment & Inclusivity

We create sustainable economic opportunities that uplift Indigenous Peoples, ensuring they are valued, respected, and integral to the fashion industry.

3. Heritage & Innovation

We honor traditional craftsmanship while pushing the boundaries of design through modern fashion and sustainable production.

4. Sustainability & Stewardship

We champion ethical sourcing, responsible production, and environmental protection to ensure a thriving future for both people and the planet.

We uphold the highest standards of quality and design, positioning indigenous Filipino fashion as a globally recognized force.

5. Purpose-Driven Growth

We balance financial success with social and environmental responsibility, ensuring long-term, meaningful impact for the communities we serve.


KEY CHARACTERISTICS

1. Empowered & Purpose-Driven

We take initiative, act with purpose, and are committed to uplifting Indigenous Peoples and their craftsmanship.

2. Collaborative & Community-Focused

We work together with artisans, designers, and partners, fostering a culture of respect, inclusion, and shared success.

3. Innovative & Adaptive

We embrace change, push creative boundaries, and find modern ways to blend tradition with cutting-edge fashion.

4. Embodies Integrity & Cultural Respect

We uphold honesty, transparency, and deep respect for indigenous traditions, ensuring that our work honors the communities we serve.

5. Sustainability Advocates

We make responsible choices that prioritize ethical production, environmental stewardship, and long-term impact.

6. Excellence-Oriented

We strive for the highest standards in design, craftsmanship, and business, ensuring global recognition for indigenous fashion.

7. Growth-Minded & Results-Driven

We continuously learn, improve, and seek high-impact strategies that drive both cultural and business success.