SB19 Showcases Filipino Heritage in Kandama at NCCA Event, Receives Historic Philippine Map
In a powerful display of cultural pride, Filipino boy band SB19 attended a special event hosted by the National Commission for Culture and the Arts (NCCA) and the National Library of the Philippines (NLP), where they were honored with replicas of the historic 1734 Murillo Velarde map. Adding to the significance of the occasion, the group wore stunning pieces from Kandama, a fashion brand known for incorporating indigenous textiles into modern, high-fashion designs.
A Tribute to Filipino Culture Through Fashion
Each member of SB19—Pablo, Stell, Ken, Josh, and Justin—proudly donned Kandama's signature designs, which blend traditional Filipino weaves with contemporary silhouettes. Kandama, under the leadership of CEO and designer Victor Baguilat Jr., has been at the forefront of elevating indigenous textiles, particularly those woven by the women of Ifugao. The group's choice to wear Kandama at such a historic event further highlighted their commitment to promoting Philippine heritage.
The intricate patterns and sharp tailoring of Kandama’s designs reflected the rich artistry of indigenous Filipino craftsmanship, seamlessly merging with SB19’s modern, global appeal. This fashion statement not only celebrated local artisans but also reinforced the group's advocacy for cultural preservation and innovation.
SB19 and the Murillo Velarde Map
During the event, the members of SB19 were each presented with a framed replica of the 1734 Murillo Velarde map, often regarded as the "mother of all Philippine maps." Originally crafted by Jesuit priest Pedro Murillo Velarde and engraved by Nicolas de la Cruz Bagay, the map holds immense historical significance, particularly in the Philippines' territorial claims over the West Philippine Sea. Mel Velarde, chairman of the Asian Institute of Journalism and Communication (AIJC) and NOW Group, who previously donated the map to the NLP, emphasized the importance of educating the younger generation about the nation’s rich history. SB19’s participation in the event aligns with their continuous efforts to inspire Filipino youth to embrace and take pride in their roots.
A Movement for Cultural Preservation
Beyond their music, SB19 has consistently used their platform to promote Filipino culture, language, and history. By wearing Kandama at such a momentous event, they not only showcased the beauty of indigenous craftsmanship but also brought national attention to the significance of supporting local artisans. The event also supported the Mapa Natin, Kwento Natin ("Our Map, Our Story") campaign, which aims to instill a deeper appreciation for Philippine heritage. Much like the Murillo Velarde map once guided explorers, SB19, through their artistry and advocacy, serves as a beacon of cultural pride for today’s generation. As SB19 continues to make waves globally, their conscious effort to integrate Filipino heritage into their image and messaging solidifies their role as cultural ambassadors. With the fusion of fashion, music, and history, they prove that honoring the past can beautifully coexist with shaping the future. By wearing Kandama at this historic event, SB19 not only made a fashion statement but also reinforced a powerful message: Filipino heritage is worth celebrating, preserving, and proudly wearing for the world to see.